Design Portfolio & Case Studies

Aunty Kay's Food Logo Redesign

Comprehensive brand identity redesign for a popular catering service

Client Background

Aunty's Kay Foods is a catering brand known for delicious meals and a lively, welcoming personality. The client approached us for a rebrand of her existing logo, aiming for something fresh yet instantly recognizable.

Client's Request

She wanted a logo that:

• Evokes appetite and warmth (perfect for food).
• Feels playful and approachable, not stiff or corporate.
• Is easily recognizable but also retains a touch of class.

The chosen colour palette:

• Mustard Yellow – warmth, food-related comfort, appetite stimulation.
• Black – sophistication and balance.
• Orange – energy, excitement, and hunger appeal.

Design Approach

We focused on building a visual identity that balanced fun and professionalism.

• Typography: Rounded yet bold fonts to reflect friendliness while maintaining readability.
• Icons/Illustration: Integrated food-inspired elements subtly, ensuring it tied back to catering.
• Colours: Mustard yellow and orange used as primaries for appetite stimulation, with black as a grounding accent to add elegance.

Deliverables

We provided:

• High-Quality PNG/JPEG files – suitable for social media, menus, packaging, and quick branding use.
• Watermarked Versions – allowing the client to showcase her brand confidently across platforms without risk of misuse.

Result

The new logo successfully captures the soul of Aunty's Kay Foods: inviting, playful, and trustworthy. It's versatile enough for both digital and print applications, and simple enough to remain memorable. The rebrand positions her business to stand out in a crowded catering market while keeping the warm, home-grown feel her customers love.

Goodluck Coop Brochure Design

Brochure Design for a Microfinance & Community Aid Company

Project Background

The client, a microfinance and community aid organisation, sought a brochure that could effectively communicate its services and mission while maintaining a professional yet approachable tone. Their existing brand identity used red and grey, but the application across previous materials felt inconsistent and sometimes distracting.

Design Approach

From the outset, I advised a slight tweak to the company's logo—not a full redesign, but subtle adjustments to ensure it integrated seamlessly across brochure pages. This allowed the brand colours (red and grey) to be used more cohesively without overpowering the core content.

Typography Strategy

I narrowed the brochure's typography to two fonts for clarity and balance:

• Times New Roman for headings, chosen for its trust, familiarity, and boldness—qualities that resonate well with microfinance's credibility-driven audience.
• Montserrat (Mont) for body text, ensuring modern readability and easy scanning of longer passages.

This dual-font strategy created a strong visual hierarchy while staying aligned with the company's values.

Visual Elements

The design incorporated two primary images with gradient overlays in red and grey, used as background and section dividers. The gradients added depth while reinforcing the brand colours in a subtle, non-distracting manner.

To keep focus on the company's core message, I reduced clutter, avoided unnecessary decorative elements, and kept the overall layout clean. This made the brochure reader-friendly and ensured the agenda of community support and financial clarity remained central.

Result

The final brochure delivered consistent application of the red and grey palette without distraction, a strong typographic hierarchy that conveyed trust and readability, visual harmony between logo, colours, and content, and clear presentation of prices, services, and community outcomes.

Naija Creation Product Packaging

Comprehensive packaging design system for agricultural products

Challenge

Naija Creation, an emerging agricultural market player, wanted to launch a product line covering avocado oil, honey, and olive-based face cream. As a new entrant in a crowded space, their main challenge was to design packaging that stood out on shelves, reflected authenticity and freshness, and could remain timeless as the company grew.

Solution

I proposed a colour-coded packaging strategy where each product would have its own visual identity while maintaining a unified brand feel:

• Avocado oil – Green palette to emphasise freshness, health, and vitality.
• Honey – Yellow tones to highlight purity, natural sweetness, and warmth.
• Olive face cream – Olive green to communicate calm, wellness, and natural skincare.

Impact

Created a distinctive packaging system that allowed each product to shine individually while remaining recognisably "Naija Creation" as a family brand. Achieved a timeless look that avoids trends, giving the brand longevity in a competitive market.

Web Learn Educational Platform

Web Learn is a self-initiated test project designed to teach students and beginners the fundamentals of programming. The platform covers topics ranging from HTML, CSS, JavaScript, and advanced tools such as XAMPP, Live Server, and Django.

Objectives

• To create a test platform that teaches programming in an approachable and visually engaging way.
• To design an environment that feels trustworthy, calm, and inspiring for students.
• To demonstrate Joemetry's potential for delivering custom digital solutions beyond template-based designs.

Design Approach

Colour Palette: Blue & White spectrum ranging from light, sky, baby, dark, deep, royal, and navy tones. Blue tones are universally associated with trust, calmness, and intelligence, creating a safe and focused environment for learning.

Results & Learnings

• Built a fully functioning, interactive test website that demonstrates how Joemetry can develop original solutions for educational platforms.
• The design stood out compared to template-based websites, offering a distinct signature style.
• Proved Joemetry's capacity to handle projects that merge design creativity with technical implementation.